• Rebranding the BBC

    Loving these videos! Next time someone asks me what I do, I’ll tell them to watch this! Way to go BBC!

    We need to update the face of public broadcasting!

  • Steve Pratt leaves CBC Radio

    Major sad face today. This morning I woke up to see Grant Lawrence’s post about Steve Pratt leaving the organization after a decade of leading the way at CBC Radio. His official title is/was: Director of Digital Music.

    While I never reported to Steve and I don’t even work in the same province as him, I can honestly say that employees everywhere felt the impact that his leadership had on the company at large. He embraces all things digital and (at least from my perspective) welcomes change. Being the Social Media Advisor for Corporate, I really appreciated how much he understood the social world. When I first started working with CBC/Radio-Canada I have to admit that I a lot of my job involved me pitching/selling the idea of social media to folks throughout the organization…while many were able to appreciate the theoretical opportunities that social media offered, many were too scared or worried to get their feet wet. To those who were a little harder to coax, I always used Steve as an example and often found that this helped bridge the gap.

    Here’s Steve’s feature from CBC/Radio-Canada Works that I did a couple of years ago… Here’s an excerpt…looks like he took his own advice! Best of luck with your Content Strategy Consulting Practice.


    What advice/tips would you give a student who wanted to follow in your footsteps and have a similar career?

    “My best advice is to start doing what you want right now.  Don’t wait for someone to make you an offer. With today’s tools and technology, anyone can start doing the work they love before they are offered a job to do it.  We have hired many of best people because they were already blogging, podcasting, or broadcasting about music and doing a great job.  Their passion turned into a hobby, which made it easy for us to see that they knew what they were doing and could do a great job at CBC. The other piece of advice I would give is that no matter where you are or what you’re doing, put all your efforts into being a pro-active problem solver.  The world has too many people who complain problems and too few people who solve them.  The people who jump in with a solutions-oriented mindset are worth their weight in gold.” – Steve Pratt

  • How to turn non-social media savvy people into bloggers

    As the social media advisor for Canada’s national public broadcaster, I spend a lot of time coaching people on how to simplify things. If you manage a group or corporate blog, chances are that from time to time you have run into a wall where you’re desperately searching for content or collaborators who can be both a source of in-depth information and also be able to translate this knowledge into a snappy blog with a killer title that resonates with the people…While it’s not impossible to find, you may need to put in some time coaching your local non-social media savvy (NSMS) colleagues on how to craft a blog post.

    Do not despair – here are some tips on how to deal with this challenge and turn NSMS thinkers into bloggers.

    1. Be the voice of your audience and ponder the big questions: You know your audience and as a blog manager you have a sense of responsibility to act as their voice. There is a balance that you need to strike between answering their questions and offering insight that may be unsolicited but nonetheless useful. Compile a list of these questions (keep them open-ended) and share these with your NSMS colleagues. This will help them put get their thoughts on paper. In many cases, you’ll just need to select the most interesting questions and revise their answers so that they are succinct and written using the right tone.
    2. Give them a taste of the spotlight through an interview: Even some of the most shy introverts daydream about being recognized for their talents and skills. If they’re very reluctant to start blogging, I suggest doing a Q&A with them where you ask them questions and they answer them. You can then share the interview (in text form) on your blog. This helps them gain exposure, experience and confidence without actually having the responsibility of being considered the “author” of the post. This has been very effective in helping people get a taste for being featured on a blog. This is their first baby step towards penning their own post.
    3. Follow them for an afternoon: People can be so oblivious as to how cool their jobs really are. Sometimes they just need a fresh perspective to show them. Try following them for a day and share your experience on social media. They’ll be shocked to see how many retweets, likes and shares the content is generating. I had the opportunity to shadow CBC/Radio-Canada’s President and CEO and let me tell you the reshares were remarkable.
    4. Spark a fire under them: Don’t give up on people that are reluctant to embrace social media…keep at it and help make it an easy transition for them. One day your efforts will pay off and even if they never write a blog post, they’ll at least understand the environment a little better…! Keep fighting the good fight!
  • #‎RethinkHomelessness‬

    Campaign by Rethink Homelessness in Orlando. Homeless friends to write down a fact about themselves that other people wouldn’t know just by walking past them… Get the tissue out…

  • Popular dating app Tinder used to find some puppies their forever homes

    Rosie Animal Adoption and marketing company DentsuBos are behind this creative use of the popular dating app, Tinder. They called it “Tinderdoption”.

    I wasn’t too familiar with the App before, but apparently what it does is recommend possible matches in a close proximity to you, based on common interests. For example…if you love long walks on the beach, dining out or lounging in the sun… They added some dogs that were up for adoption in the area and I think that this is pure genious! I hope that everyone finds their puppy-love/forever homes!!

  • Can we auto-correct humanity?

    I spend my days connected to Canadians all over the world via social media. Discussing culture, technology, current events and what makes us all tick. I absolutely love the opportunity to “meet” so many interesting people and exchange ideas, opinions and content. As much as I love and embrace social media and technology, I do have major concerns about the effects that it is having on us as individuals and as a society. We seem to be so dependent on technology and the need to be connected to each other, that we’re actually losing touch with our loved ones and the the physical world around us.

    I belong to the Millennial generation or Gen Y as some like to call it. Many of us are able to remember a time when the internet wasn’t an intrinsic part of our everyday life. We grew up learning how to deal with boredom and discover ways to entertain ourselves. Technology as it is today, wasn’t always something that was within arm’s reach.

    I came across this video from rapper Richard Williams (otherwise known as Prince Ea) which really helps put this issue into perspective. One of the lines from this is, “I imagine a world where we smile when we have low batteries, because that will mean that we’re one bar closer to humanity.” Take a look and make sure to share.